Educational and Awareness Campaign

Educational and Awareness Campaign

August 8, 2024

The Educational and Awareness Campaign is in full swing.

The Cooperative is coordinating with Outlook Coop Limited, as the contractor for the campaign to design the various outputs of the campaign.

In the the last few days, the artwork for the:

  • Facebook advertising
  • Print Media Adverts
  • Leaflet to be distributed during the events
  • Bus Adverts
  • Tote Bag
  • Billboards

have been produced and are being verified to make sure they comply with the EU Publicity Guidelines.

Once the campaign adverts are placed on the various marketing channels, the Genetic Resources Project will be given visibility and the public shall have the opportunity to learn more about the Bidni cultivar, the olive sector, the Cooperative and extra virgin olive oil.

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